Digital.Rakshit

Digital marketing courses by Rakshit

Learn marketing by running real campaigns, not by watching slides.

Five practical courses that take you from first ad account to a profitable online store. Pick one course or follow the full path.

See courses and prices Which course is for me?
5 courses Basic to Performance Shopify + marketplaces
campaign / meta-ads / week 4illustration
CTR2.8%
CPA₹186
ROAS4.2x
8L4L2L0 W1W2W3W4

Illustration of the dashboard you learn to read in the Performance Marketing course. Solid line is revenue, dashed line is ad spend.

Learning path

Two tracks. Start where you are.

Want to work in marketing, or sell products online? Choose a track. You can take the courses in order or jump to the one you need.

Marketer track

For students, job seekers and freelancers who want a marketing career or clients.

  1. Digital Marketing Basic
  2. →
  3. Digital Marketing Advanced
  4. →
  5. Performance Marketing

Seller track

For shop owners and first-time founders who want to sell products online.

  1. Ecommerce Selling
  2. →
  3. Shopify Store Building
  4. →
  5. Performance Marketing

Courses

Pick a course and enroll.

Each course is built around work you can show: a live campaign, a store, a report. Open the syllabus to see every module.

Marketing · Beginner 6 weeks

Digital Marketing Basic

Understand how online marketing works and run your first channels with confidence.

  • How SEO, social, email and paid ads fit together
  • Set up a website, Google Business Profile and Analytics
  • Plan and post a 30-day social media calendar
  • Write your first Google and Meta ad
View syllabus
  1. Digital marketing landscape and careers
  2. Website and landing page basics
  3. SEO fundamentals and keyword research
  4. Social media marketing and content calendar
  5. Email and WhatsApp marketing
  6. Intro to Google Ads and Meta Ads
  7. Analytics and a simple monthly report
₹4,999 one-time fee
Course details
Marketing · Intermediate 8 weeks

Digital Marketing Advanced

Go deeper on strategy, funnels, content and client work. Built for freelancers and agency jobs.

  • Build full-funnel strategies for a business
  • Advanced SEO, content and link building
  • Marketing automation and email flows
  • Prepare proposals and reports for clients
View syllabus
  1. Brand positioning and customer research
  2. Funnel design from awareness to sale
  3. Advanced on-page and technical SEO
  4. Content strategy and video marketing
  5. Marketing automation and CRM basics
  6. Conversion rate optimisation
  7. Client proposals, pricing and reporting
  8. Capstone: strategy for a real business
₹9,999 one-time fee
Course details
Marketing · Advanced 6 weeks

Performance Marketing

Plan, launch and scale paid campaigns that you measure by cost per sale and ROAS.

  • Structure Google Ads and Meta Ads accounts
  • Track sales correctly with GA4 and Tag Manager
  • Read CPA, CTR and ROAS and decide what to change
  • Scale winning campaigns without wasting budget
View syllabus
  1. Performance marketing metrics and budgets
  2. Google Search and Shopping campaigns
  3. Meta Ads: audiences, creatives, testing
  4. Conversion tracking with GA4 and Tag Manager
  5. Retargeting and lead generation funnels
  6. Creative testing and landing page fixes
  7. Scaling, reporting and dashboards in Looker Studio
₹14,999 one-time fee
Course details
Ecommerce · Beginner 5 weeks

Ecommerce Selling

Find a product, list it and make your first sales on online marketplaces and your own channels.

  • Research products and check margins before you buy
  • List products on Amazon and other marketplaces
  • Handle pricing, shipping, returns and payments
  • Use social media and WhatsApp to get repeat orders
View syllabus
  1. How online selling works in India
  2. Product research and supplier selection
  3. Pricing, margins and GST basics
  4. Marketplace listings that rank and convert
  5. Product photos and descriptions
  6. Orders, shipping and returns
  7. Selling through social media and WhatsApp
₹7,999 one-time fee
Course details
Ecommerce · Intermediate 4 weeks

Shopify Store Building

Build your own Shopify store, connect payments and shipping, and get it ready for ads.

  • Set up a Shopify store from scratch
  • Design product, collection and checkout pages
  • Connect payment gateway, shipping and apps
  • Add tracking so your store is ready for ads
View syllabus
  1. Choosing a niche and store name
  2. Shopify setup, themes and branding
  3. Product and collection pages that sell
  4. Payments, shipping and taxes
  5. Apps for reviews, upsells and email
  6. Tracking pixels and analytics
  7. Launch checklist and first-week plan
₹8,999 one-time fee
Course details

Not sure which one? Ask Rakshit.

Tell us your goal and current level. You get a course recommendation and a bundle price if you want more than one course.

Tools you will use

The same tools working teams use.

Google AdsMeta Ads ManagerGoogle Analytics 4 Search ConsoleTag ManagerShopify Amazon Seller CentralCanvaLooker StudioWhatsApp Business

How it works

Learn, build, get feedback.

Learn the concept

Short lessons on one idea at a time, with the exact settings shown on screen.

Build it yourself

Every module ends with a task: set up the account, write the ad, launch the store page.

Review and improve

Rakshit reviews your work and shows what to change, so you fix mistakes before they cost money.

Questions

Before you enroll

I am a complete beginner. Where do I start?

Start with Digital Marketing Basic if you want a marketing career, or Ecommerce Selling if you want to sell products. Neither needs any earlier knowledge.

Do I need to spend money on ads to learn?

No. Early modules use free tools and practice accounts. In the Performance Marketing course you plan a small budget, and Rakshit explains how to start with an amount you are comfortable with.

Can I take more than one course?

Yes. Many students follow a full track. Use the guidance button to ask for a bundle price.

How do I pay?

Choose a course and press Enroll. You will get the payment details for that course. Your seat is confirmed once the payment is received.

Will I get help after the course ends?

Ask Rakshit about doubt support for your batch when you enroll, so you know what is included for the course you choose.

Your first campaign can be live this month.

Choose your course