Intermediate · 8 weeks
Digital Marketing Advanced
Go deeper on strategy, funnels, content and client work. Built for freelancers and agency jobs.
What you will learn
- Build full-funnel strategies for a business
- Advanced SEO, content and link building
- Marketing automation and email flows
- Prepare proposals and reports for clients
Syllabus
- Brand positioning and customer research
- Funnel design from awareness to sale
- Advanced on-page and technical SEO
- Content strategy and video marketing
- Marketing automation and CRM basics
- Conversion rate optimisation
- Client proposals, pricing and reporting
- Capstone: strategy for a real business