Advanced · 6 weeks
Performance Marketing
Plan, launch and scale paid campaigns that you measure by cost per sale and ROAS.
What you will learn
- Structure Google Ads and Meta Ads accounts
- Track sales correctly with GA4 and Tag Manager
- Read CPA, CTR and ROAS and decide what to change
- Scale winning campaigns without wasting budget
Syllabus
- Performance marketing metrics and budgets
- Google Search and Shopping campaigns
- Meta Ads: audiences, creatives, testing
- Conversion tracking with GA4 and Tag Manager
- Retargeting and lead generation funnels
- Creative testing and landing page fixes
- Scaling, reporting and dashboards in Looker Studio