Beginner · 6 weeks
Digital Marketing Basic
Understand how online marketing works and run your first channels with confidence.
What you will learn
- How SEO, social, email and paid ads fit together
- Set up a website, Google Business Profile and Analytics
- Plan and post a 30-day social media calendar
- Write your first Google and Meta ad
Syllabus
- Digital marketing landscape and careers
- Website and landing page basics
- SEO fundamentals and keyword research
- Social media marketing and content calendar
- Email and WhatsApp marketing
- Intro to Google Ads and Meta Ads
- Analytics and a simple monthly report